The Most Common Mistakes People Make With Real Tik Tok Followers

Off the very best, and through many years of failure. I find the next to be rather paramount if you are going to build audiences of Millions of Followers! One vital part is automation (post scheduling). But you will need to know where to search out the right content to discuss. These are the principles I find work the very best.

In 2020, TikTok became the most downloaded app worldwide, overtaking Facebook, Instagram, and Zoom.(1) The App Annie State of Mobile report shows TikTok is presently on track to hit 1.2 billion active users in 2021. Demographic wise, 78% of TikTok users are under 39 with 30% falling between the ages of 20-29 determined by a recent report published by Statista.(2) As the age group is younger, what is important to note is the fact that Millennials and Gen Z's are becoming the largest demographic in the workforce as Seniors retire. Millennials have already end up being the largest group of professionals within the U.S. Work force, making up 1/3 of employees.(3)

If one thing is for certain from these stats, TikTok usage is rapidly on the rise, especially for younger generations. Companies want to be able to get in front of the right candidates for opportunities, which is why more staffing and recruiting companies have flocked to TikTok, where the biggest demographic in the workforce is spending their time.

Despite precisely what the statistics show, TikTok can still seem like an unusual area to spend time recruiting candidates. How do you approach potential candidates on TikTok? What kind of videos should you post? Here are a few different video ideas that companies can try and attract talent:

Companies may also post videos offering job search tips and profession advice. When I searched for "career advice" on TikTok, a whole plethora of videos popped up! The ones with the highest views although made the videos engaging. They do not necessarily have to be comedic, Increase Tik Tok View but you want them to be fast-paced and captivating. Videos which are 60 seconds or less are ideal. TikTok videos may only be 15 seconds long (when recording on TikTok), but you can string 4 15 second videos together. You may make these videos interesting by adding text, filters, and backgrounds. In the event that you are stringing 15 second videos together, you can even consider using different backgrounds or shooting them from different locations.

Companies also can post videos for just pure brand awareness! Is there anything fun you are doing at your company that is different and would make you stand out from your competitors? Perhaps it's celebrations you are having at your office that highlights your company culture. Or perhaps there is a challenge you are having at your office that you want to extend to others. Chipotle was among the first companies to attract talent by going viral.(5) The company posted a video that showed an employee landing a lid on a food container. This led to a lid-flip challenge that produced over 110,000 video submissions. Chipotle recognized TikTok's influence on brand awareness and landed up creating a recruiting strategy just for TikTok.

The idea for the job service was sparked through the hashtag #careeradvice, which gained strong momentum at the beginning of 2021 with more than 80 million views a day through the middle of February.(4) TikTok then realized that the platform is just not just for entertainment, but may be used to learn something totally new or gain a new skill. Time will tell regardless of if the service will be launched, but TikTok activity shows there could possibly be a interest in a TikTok Job Service, which would give staffing and recruiting companies even more reason to use the app for recruitment.

Therefore, we come to the million-dollar question. Should TikTok be utilized for recruiting? The cliffhanger lies with you. Even as we can easily see there are actually both pros and cons of implementing TikTok into your recruiting strategy. If you want to experiment with it, I do not see how any harm could possibly be done, with the exception of being unable to gain back valuable time if it is unsuccessful. Before using it even though, remember the items to consider, and also think about the demographic you are recruiting for. If most of your recruits are over the era of 40, then it might not be the best platform to try out, alternatively, if you also recruit younger generations, it may be something to look into.